Welcome to our new website

Jägermeister Exploration

Since the 1950s, Jägermeister has been known for iconic campaigns and experiences. Discover standout moments as we explore nightlife, create art spaces, and celebrate those who make it all possible. Stay tuned for more!

Featured campaigns

Woman in front of disco ball
Join us to save the night!

Save the night

JM_INT_9556NOE_HeroPhotography_Key_Visual_2_web
Discover the taste of 9556 nights

9556 Noe

Two hands holding markers, one green, the other orange
Smell, Touch, See, Hear, Taste

Sensory Voyage

A tattooed hand pulling a small bottle of Jägermeister from a shirt pocket
Learn more about

the original Jägermeister

oak barrels in a cellar shrouded in fog
An old barrel gets a new life

Jägermeister barrel maturation

One of our old oak barrels left the Jägermeister barrel warehouse in Wolfenbüttel and was given a new life - as an exclusive designer piece.

Sports fans from Wolfenbüttel

Sponsoring from Jägermeister

Sponsorship: a groundbreaking idea and a media-effective legal dispute! Günter Mast was once a prime example of this.

Our Story
Two football players hold a deer antler

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